Phoenix Consumer Brands
The Phoenix Consumer Brands division manages the brand development, retail distribution and logistics for both agency and owned brands across food and non-food categories.
Phoenix Consumer Brands is strongly aligned with the Group's sustainability ethos, with our brand Enviro Care being the largest oxo-biodegradable brand in the UAE.
Our consumer brand operations directly cover the growing UAE market, with indirect coverage of strategic markets in the GCC region.
We plan to expand into select markets and products in Africa by building on the good reputation that our Pan African brands have for their consistent quality and availability.
Zarah, our food brand, covers the full gamut of staples.
Zarah includes a range of staple food items including basmati rice, south Indian / jasmine / Calrose rice, pulses, sugar, whole and powdered spices, honey, dry fruits, olive and sunflower oil, olives, canned food and chutneys.
It also boasts a growing range of organic variants of these staples including rice, white and brown sugar, pulses and quinoa.
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As part of our commitment to the planet, we have developed environmentally friendly packaging materials.
Enviro Care boasts a range of single-use disposables made from planet-friendly material like sugarcane and bamboo pulp. It is the largest oxo-biodegradable garbage bag brand in the UAE.
Apart from the owned portfolio, we also develop the market through intensive logistics and customer / consumer management.
We manage well-known brands including Nautilus tuna, Paper Boat juices, Kwality Cereals, Classmate stationery, Organyc female hygiene products, the Nature’s Organics range of shampoos, gels and home cleaning solutions, Cool & Cool paper products, plus many more.