Working together for a sustainable future.

We recognise the importance of doing the right thing at all times, doing right by people and the planet in every aspect of our global operations. Our core values of 'Passion', 'Humility', 'Integrity' and 'Caring for Nature' are reflected in each action we take and are evidenced in the ethos that defines our sustainability and corporate and social responsibility initiatives: #TheOnePercentChange.

Our business operation reflects our ongoing commitment to Sustainability, Impact, and Traceability (SIT).

By adopting practices and promoting initiatives that assist the communities in which we operate, we are helping in shaping a better, more sustainable society. It is our philosophy to ‘Nurture Responsibly' those who produce the goods upon which our business depends. This is not just environmentally responsible behaviour; it is fundamentally responsible and ethical business practices that encourage good corporate governance.

We support sustainable and safe methods of food production that reduce environmental damage, maintain productivity, and support the economic viability of farmers and the communities that we impact.




Increase investment, including through enhanced international cooperation, in rural infrastructure, agricultural research and extension services, technology development, and plant and livestock gene banks to enhance agricultural productive capacity in developing countries, in particular, least-developed countries



Adopt measures to ensure the proper functioning of food commodity markets and their derivatives and facilitate timely access to market information, including on food reserves, in order to help limit extreme food price volatility



By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production; that help maintain ecosystems; that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding, and other disasters; and that progressively improve land and soil quality.




We adopt and promote sustainable farming practices across all of our farms.

We cross-pollinate industry best practices in seed management, ploughing, input usage & delivery, irrigation, storage, processing and packing.

These best practices are not just promoted across our own farms but are also promoted to the other farmers in the vicinity to benefit the whole of the local community.


We actively transfer our knowledge gained from downstream customer engagement to enable farmers to know when to produce the right crop at the right time.


We set and maintain the benchmark for product quality with the goal of being the provider of choice for our customers; we work towards addressing import substitution and satisfaction of local needs.

Steps Taken


We have set up agri-research facilities in our farms in Ukraine and Kazakhstan as part of our commitment to improving sustainability and reducing the environmental impact of our business.

Tech help

We are enabling access to advanced mechanical tools (tractors, harvesters, combines etc.) to farmers who would otherwise not have such access, enabling for greater productivity and increased potential for wealth generation.

Water management

We have invested in water management through the introduction of the latest available techniques including drip and sub-soil irrigation.

We continue to research new techniques in water management and crop water usage in recognition of the challenges that we as a producer will face with respect to climate change effects and additional pressures on water availability.


We have signed a Memorandum of Understanding (MoU) with Kaz Agro for the development of an Industrial Complex that will facilitate the production and processing of fruits in Kazakhstan. We operate fruit orchards across an area of over a 2,000Ha, of which 1,000Ha are in a Public-Private Partnership (PPP) model. This is the largest such initiative in the region.



Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sector



By 2020, substantially reduce the proportion of youth not in employment, education or training




We have invested in supporting our farming partners, in particular, smallholder farmers, with the latest in sustainable agriculture and irrigation practices so that they can produce higher yields and augment their income.


We have developed ancillary-owned or partner facilities close to production locations proving the local communities with direct employment, particularly for youth and women who traditionally struggle to find employment. We provide access to funding sources and training to facilitate this.


We ensure that the products developed to serve the market needs of the local communities before they are made available for other domestic and exports markets.

Steps Taken

Knowledge transfer

We have deployed teams of agronomists who advise farmers on soil conditions and advise them of the remedial steps to ensure soil longevity and crop sustainability.

We facilitate ‘Farmer Support Centres’ where we inform and aid farmers in adopting practices like double-cropping as evidenced at our Baramati (Maharashtra, India) operations. The aim is to encourage increased but sustainability productivity and water management to the benefit of the farmers.

Employment of women

Our pack-houses in Baramati (Maharashtra, India) encourage the employment of women enabling them to gain financial independence and contribute to the overall family income.



By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average



Growth rates of household expenditure or income per capita among the bottom 40 per cent of the population and the total population




Through rigorous deployment of sustainable farming techniques, we aim to ensure that the quality of the land remains fertile for generations to come. We focus on new practices to prevent wastage, thus increasing farmer’s income.


We deliver fair remuneration to farmers for their produce and compensate them for their efforts. Increasing the income of farmers allows them to invest in their farms to the benefit not only of themselves but also the local community that supports them.


We ensure that the product pricing remains affordable to the local consuming population, so they do not have to resort to using cheap import substitutes instead of the locally produced products.

Steps Taken

Maximising earnings

We provide commodity market movement feedback to farmers to enable them to know when to produce the right crop at the right time to maximise earnings and reduce the risk of over-investing in crops.

Subsiding equipment

We help farmers by providing access to subsidised equipment and materials, not only to the smallholder farmers who supply us, but also those who are in the locality.

Allowing farmers access to equipment and materials brings productivity and income benefits.

Education for all

We support our farmers children with various forms of assistance, for example covering the cost of school books.

Having a skilled local source of talent brings benefits to all.



By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature



Extent to which (i) global citizenship education and (ii) education for sustainable development (including climate change education) are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment




Through the introduction and encouragement of sustainable practices, we aim to ensure that farming input usage is optimised (e.g. water and fertilizer)

We also are working towards the development and deployment of process efficiencies in the supply chain and logistics to move towards carbon efficiencies.


We champion the twin goals of sustainability and traceability so that our customers and consumers are fully aware of the source, journey, and nutritional information of the agri-foods that we produce.

We seek to introduce our customers and consumers to the ideas and practice of reusing and recycling with regards to harmful plastics and the adoption of alternative biodegradable plastics as a complete replacement through our 'the 1% change' educational initiative.

Steps Taken

Sustainable living

We are bringing real positive steps toward sustainable living through the education we provide on the use of biodegradable plastics (especially for garbage bags) and other environmentally friendly products (made of renewable material).

Knowledge transfer

We have introduced and implemented water management and irrigation techniques via drip and sub-soil irrigation in Ukraine and Kazakhstan.The learnings from this and infrastructure are made available to other farmers in the region.

Sustainability, Impact and Traceability

We believe great changes can be effected through a series of small, well-planned and well-executed steps that contribute to the greater good. Hence, we coined the term '#TheOnePercentChange' as a philosophy to ensure that each step taken by our stakeholders delivers a positive change. In the same spirit, we seek to combine our efforts with others who serve all or part of the needs of our evolving planet and align with the United Nations’ Sustainable Development Goals.

Our Cultural Ethos

Phoenix strives for continuous improvement and works towards shared success by doing the right thing for the right reasons. We bank on our vision, conviction and drive to energise, engage and inspire. We grow by managing our risks, obligations and opportunities with a solemn commitment to people and our planet.

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